Charlie Bieger
Charlie Bieger has been founding companies since he was 13, and he builds them to do some good along the way.
He founded brsts, which makes patent-pending cocktail pods, and Veloro, a bespoke knitwear house whose first piece is a baby cashmere sweater knit in Italy. He publishes iOS apps under Apps by Charlie. His first company, CBX Apparel, he started in New York in 2019 at 13 and ran for six years.
CBX worked with the Nyack Homeless Project so that orders sent meals and clothing to families nearby, and the collection he was proudest of gave away all of its profits. He is based in New York.
Questions
Who is Charlie Bieger?
Charlie Bieger is the founder of brsts. He has been founding companies since he was 13, and he builds them to do some good along the way. He also founded Veloro, a bespoke knitwear house, and publishes iOS apps as Apps by Charlie.
What is brsts?
brsts is a cocktail pod: a single serving that carries a complete cocktail, rather than a mixer, a syrup or a concentrate. The format is patent pending in the United States.
Why build this instead of another drink?
A good cocktail is a small act of engineering. Proportions, temperature, dilution and timing all have to land together, and almost nothing sold in a bottle or a can gets to control all four. A pod does.
What stage is brsts at?
Pre-launch. The company is based in New York. brsts.co carries the waitlist, and people on it hear first.
What are you not saying yet?
The construction, the formulation, the materials and the flavours all stay private while the patent is pending. The category and the stage are the parts worth being open about, so those are the parts we are open about.
What did he build before brsts?
CBX Apparel, founded in New York in 2019 when he was 13 and run for six years, and Veloro, a bespoke knitwear house whose first piece is a baby cashmere sweater knit in Italy. He also publishes iOS apps under Apps by Charlie.
What does a clothing label have to do with a beverage company?
Both are objects somebody has to want to pick up. CBX taught him to ship: to make a thing, photograph it, sell it and stand behind it. Veloro taught him restraint. brsts is the first one where the hard part is the engineering rather than the drawing.
Is brsts alcoholic?
brsts is an adult beverage and the site is 21+.
How do I get in touch?
charlie@charliebieger.com, or join the waitlist at brsts.co.